Sustainable Consumption as a Social Injustice

Sustainable consumption is not just a trend, but an urgent need within the UK. It's a growing movement, gaining traction year on year. However, as the UK shifts towards sustainability through policy changes and social norms, a worrying trend emerges-a growing divide between socio-economic classes. This divide is further exacerbated by the cost-of-living crisis and the national CPI outpacing wage increases. The choice to consume sustainably, and the resulting benefits, is unfortunately out of reach for many.

The accessibility of sustainable goods, and therefore the consumption, follows the curve of socio-economic class. Solar panels, energy-efficient home improvements, electric cars, ethical goods and organic produce are all staples of sustainable consumption – a desire for many and a norm for some. Unfortunately, the government initiatives and subsidies that promote sustainable living favour the top half of earners. For example, the Green Homes Grant scheme in place to make significant home improvements requires high upfront costs, incentives for electric vehicles are swamped by the upfront costs of these vehicles, and the cycle-to-work scheme favours those who are on a fixed, reliable contract and can then also front the costs of a bike.

At the surface level, the highlighted disparities show how sustainable consumption has become a class marker, creating a divide between financial means and environmental choices. Those who can't afford the luxury sustainable lifestyle, no matter how desired, can feel marginalised and may even discriminated against for not acting sustainably despite the obstacles impeding them. This social injustice, which exaggerates the injustice felt by the lower-income members of society, shouldn't be the outcome of a sustainable UK.

Sustainable consumption should not be a privilege for a few, but a fundamental right for all within the UK. As we strive to meet our steep Net Zero targets and transition towards a sustainable country, it's imperative that our initiatives are inclusive. Sustainable consumption should not be a social injustice that widens the gap between socio-economic classes, but a movement towards a more equitable and sustainable society. The UK should lead the global movement towards net zero and Carbon neutrality, with equity at its core.